Writing a Brighter Chapter – Indigo Love of Reading Foundation Annual Report 2010/2011 - (Page 7)

How do we raise money? There are a few ways. Indigo Books & Music Inc. donates the profits from designated fundraising products and covers all overhead costs including access to legal, marketing, public relations and procurement Financial Summary 2010/2011 Donations expertise. Additionally, funds are collected through customer donations at all Indigo, Chapters and Coles stores and employee fundraising events. It is truly a group effort. Expenses The Indigo Love of Reading Foundation raises the majority of its donations through Indigo Books & Music Inc. and private donations from customers. 1% Investment The chart below shows the allocation of the Foundation’s funds. Love of Reading primarily uses funds for school grants. 9% Salaries and administration 16% Fundraising programs 75% Funds to schools 100% 10% Indigo Books & Music Inc. and private donations 89% Customer donations 100% The two pie charts above provide a breakdown of how funds are received and allocated. Annual audits are conducted by Ernst & Young. If you would like to help support the Indigo Love of Reading Foundation, you can: • Donate in-store or online at loveofreading.org • Purchase Love of Reading products in-store • Sign a petition to demand more funding from the provincial government 7 I n d I g o lo ve o f ReAdIng foundAtIon • Suggest a high-needs elementary school in your neighbourhood apply for the grant by downloading the application form at loveofreading.org http://www.loveofreading.org http://www.loveofreading.org

Table of Contents for the Digital Edition of Writing a Brighter Chapter – Indigo Love of Reading Foundation Annual Report 2010/2011

Writing a Brighter Chapter – Indigo Love of Reading Foundation Annual Report 2010/2011

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