Writing a Brighter Chapter – Indigo Love of Reading Foundation Annual Report 2010/2011 - (Page 7)
How do we raise money?
There are a few ways. Indigo Books & Music Inc. donates the profits from designated fundraising products and covers all overhead costs including access to legal, marketing, public relations and procurement
Financial Summary 2010/2011 Donations
expertise. Additionally, funds are collected through customer donations at all Indigo, Chapters and Coles stores and employee fundraising events. It is truly a group effort.
Expenses
The Indigo Love of Reading Foundation raises the majority of its donations through Indigo Books & Music Inc. and private donations from customers.
1% Investment
The chart below shows the allocation of the Foundation’s funds. Love of Reading primarily uses funds for school grants.
9% Salaries and administration 16% Fundraising programs 75% Funds to schools 100%
10% Indigo Books & Music Inc. and private donations 89% Customer donations 100%
The two pie charts above provide a breakdown of how funds are received and allocated. Annual audits are conducted by Ernst & Young.
If you would like to help support the Indigo Love of Reading Foundation, you can:
• Donate in-store or online at loveofreading.org • Purchase Love of Reading products in-store • Sign a petition to demand more funding from the provincial government
7 I n d I g o lo ve o f ReAdIng foundAtIon
• Suggest a high-needs elementary school in your neighbourhood apply for the grant by downloading the application form at loveofreading.org
http://www.loveofreading.org
http://www.loveofreading.org
Table of Contents for the Digital Edition of Writing a Brighter Chapter – Indigo Love of Reading Foundation Annual Report 2010/2011
Writing a Brighter Chapter – Indigo Love of Reading Foundation Annual Report 2010/2011
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