It is a historical fact of the new media economy that advertising that once sold for dollars in print now sells for pennies on the dollar in digital. As a result, media companies have expanded their portfolio into marketing services – but are we meeting marketers needs? BtoB’s latest research study – Marketing Services: What Marketers Want from their Media Partners – explores the fundamental issues confronting media executives, such as: • What is the #1 reason to switch from a traditional agency to a media company for marketing services? • What is the single biggest opportunity in a metric that media companies can use to appeal to marketers? • Do marketers consider media companies appropriate to providing marketing services? • What are the top three most requested marketing services from a media partner? • How do marketers evaluate the effectiveness of using a media partner for marketing services? Now available for purchase online. Based 280 interviews. Includes over 75 charts and graphs that explore how to open up new revenue streams based on marketing services.
If you want to grow your marketing services business to the next level, learn more about this important new research at:
www.btobonline.com/intelligencecenter
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Table of Contents for the Digital Edition of BtoB Media Business - September 2011