BtoB Media Business - September 2011 - (Page 20)

People On the Move Economist Group hires Sukacheva as VP The Economist Group has hired Elena Sukacheva as VP-strategy and client solutions. Sukacheva joins from Kraft Foods, where she was senior director of strategy for the beverages unit. In her new role, Sukacheva will oversee the Economist Group’s integrated marketing department. PROFILE Glass to lead CFO expansion New CEO looks to acquisitions, data, partnerships and events for growth PEOPLE I UBM Canon taps Hannon to be VP-marketing UBM Canon, a division of United Business Media that serves the manufacturing sector, has named Kieran Hannon VP-marketing, a new position at the company. Hannon was previously chief operating officer at Sidebar Inc., a digital content company. In his new role, he will focus on strategic marketing, business development, audience development and marketing communications. Northstar Travel Media names Evanko-Lewis as VP-events Northstar Travel Media has named Alicia Evanko-Lewis VPevents for Travel Weekly, BTN Group and PhoCusWright. Northstar’s events include CruiseWorld, LeisureWorld, the Home Based Travel Agent Conference and the PhoCusWright conference. Most recently, Evanko-Lewis was VP-trade shows and events at Questex Media Group. ‘Bloomberg Businessweek’ chooses Bone as head of international circ. Bloomberg Businessweek has hired Alan Bone to be head of international circulation, a newly created position. Bone, previously general manager of Newsweek, is charged with growing Bloomberg Businessweek’s circulation in Europe, the Middle East, Africa and Asia. He will start his new position next month and will help launch the “We’re running slightly ahead in pages [in n times of turmoil, opportunists seek to CFO], and we recently relaunched CFO.com, create avenues of innovation where there which is huge for us,” Glass said. “We’re anoften appear to be none. Alan Glass, chair- ticipating an increase in print and online just man-CEO of CFO Publishing is striving to do above numbers from last year.” exactly that. The company is also tying together editori“There’s a lot that’s going to happen, and al and events to boost its show portfolio. happen a lot faster,” said “What we’ve had is a Alan Glass Glass of succeeding Frank ‘beat structure’ [on the webCompany: Quigley as CEO on June 21. CFO Publishing site] for our editorial departHe added CEO to his chairLocation: New ment,” Glass said. “One of man title, which he gained in our new events, Playbook York Title: January 2010 after the pubfor Private Companies, comes Chairman-CEO from our [small and mid-size lisher was acquired by private equity firm Seguin Part- Big move: Assumes CEO role business] beat. The editor to help guide an organizationners from the Economist al transformation who handles that beat has Group. been put in charge of orgaCore responsibilities: Drive According to Glass, “a lot companywide growth nizing the event and workof negotiating” will be in the ing with sales and marketing works in the near future. “We’re looking to to build it up.” The event will be held in Miaget into acquisitions and partnerships, some of mi Dec. 4–6. which we currently have lined up and under Overall, CFO Publishing this year is way,” he said. “So far, we’ve invested $1 mil- increasing its live events to six from four lion in incremental revenue back into the com- last year. pany. We have plenty of cash, and things are The company is also increasing the number looking good.” of its webcasts—from about 50 last year to 75. So good that the company has hired addi“One of our biggest webcasts is a partnertional staff in editorial, sales, research and ship we have with Bill Jelen, known as ‘Mr. events. Excel,’ who teaches [the use of the software] “We’ve upgraded some of the editorial and has written a few books. You’d think to[positions] and hired four new sales [staff], one day, especially within accounting departnew executive for research services and Debo- ments, people would know how to use Excel. rah Patton [senior VP-director of conferences], But, so far, we have 20 webcasts lined up with who is a big, senior executive for us,” Glass him,” Glass said. said. “We started out with about 50 to 54 Also in keeping with the expansion of its employees, and now we’ll be at 60 or 62 by product portfolio, the company plans a foray year’s end.” into the data sector. As such, more hands on deck are already “We have a lot more activity going on,” getting results in the company’s print and on- Glass said. “Our top-line growth overall is line divisions. projected to be in the 5%-to-6% range.” BY TANYA MEYER magazine’s new regional editions in Europe and Asia. Lane to succeed Baldwin as editor of ‘Forbes’ Forbes Media has chosen Randall Lane to be editor of Forbes.He will report to Lewis DVorkin, Forbes Media’s chief product officer. Lane succeeds Bill Baldwin, who stepped down last year to become the magazine’s investment strategies editor. Lane most recently was editorat-large of Newsweekand the Daily Beast. Before that, he was a reporter, staff writer and Washington bureau chief at Forbes. 20 | Media Business | September 2011 | mediabusinessonline.com http://www.CFO.com http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - September 2011

BtoB Media Business - September 2011
Table of Contents
Outsell report bodes well for b-to-b media
Companies plan for growth amid economic uncertainty
Dealmaking picks up, raising hopes of a comeback
Sales & Marketing
Events
Audience Development
Production
People
Benchmarks
How SourceMedia transformed its operations

BtoB Media Business - September 2011