BtoB Media Business - September 2011 - (Page 22)

Benchmarks BIN CATEGORIES BENCHMARKS Trade publication ad pages and revenue, April 2011 Category Agriculture Architecture, Design, Lighting Automotive Aviation, Aerospace & Military Banking, Financial, Insurance Building, Engineering, Construction Business, Advertising & Marketing Computing, Software, Telecom Electronic Engineering Government (Local, State, Federal) Healthcare (PERQ+IMS) Mfg., Processing Miscellaneous,* Classified Movies, Radio, TV & Video Pharmaceuticals Professional Services Resources, Environment, Utilities Restaurants, Foodservice, Lodging, Gaming Retail, Services Science, Research & Development Transportation, Logistics Travel, Business Conventions & Meetings Grand Total Ad pages YTD ’11 YTD ’10 5,272.16 5,417.64 4,053.35 4,163.66 10,251.17 8,569.55 2,956.47 3,166.87 7,859.25 8,034.01 11,679.77 11,247.13 5,364.03 5,691.06 3,798.97 4,098.92 3,747.91 4,241.64 6,122.56 6,270.59 49,505.30 50,084.07 20,700.19 19,421.53 5,867.75 5,759.15 6,312.04 6,138.67 3,395.49 3,607.54 14,625.15 14,787.83 8,062.09 7,924.09 2,399.40 2,591.29 18,322.64 17,976.78 3,324.31 3,528.92 1,739.69 1,423.91 4,647.51 4,863.56 200,007.20 199,008.41 Chg -2.69% -2.65 19.62 -6.64 -2.18 3.85 -5.75 -7.32 -11.64 -2.36 -1.16 6.58 1.89 2.82 -5.88 -1.10 1.74 -7.41 1.92 -5.80 22.18 -4.44 0.50 YTD ’11 $93,565,033 53,199,202 102,733,613 42,888,158 121,175,380 138,729,547 212,895,238 120,237,829 60,145,454 70,426,734 405,556,486 211,948,659 63,249,205 99,360,494 43,919,251 175,429,836 80,910,828 37,814,558 194,688,093 41,872,249 20,639,184 97,559,444 2,488,944,476 Ad revenue YTD ’10 $86,180,693 55,282,036 92,317,881 45,973,433 120,842,620 128,295,357 169,538,923 119,436,293 65,134,793 74,045,864 404,853,814 203,977,920 57,353,571 89,655,130 46,441,142 174,990,073 80,281,201 41,544,840 189,309,987 43,957,845 17,491,670 100,543,201 2,407,448,286 Chg 8.57% -3.77 11.28 -6.71 0.28 8.13 25.57 0.67 -7.66 -4.89 0.17 3.91 10.28 10.83 -5.43 0.25 0.78 -8.98 2.84 -4.74 17.99 -2.97 3.39 Note: * Miscellaneous includes Arts, Coin-operated & Vending and Security Source: Business Information Network, April 2011 MEDIA BUSINESS WHAT MARKETERS WANT FROM THEIR MEDIA PARTNERS: MARKETING SERVICES EDITION Tuesday, October 4, 2011 at 2 p.m. EDT/11 a.m. PST Marketers are increasingly expecting more from their media partners, which suggests a greater need for publishers and media outlets to provide powerful alternatives to traditional advertising. Already publishers are offering webcasts, virtual events, website development, lead nurturing and email marketing programs, to name a few. This webinar will look at how these elements are being used by savvy marketers. Sponsored by: 2011 TEXTERITY/BPA MOBILE APP SURVEY RESULTS: TABLETS AND SMARTPHONES INSPIRE PUBLISHER INNOVATION Tuesday, October 11, 2011 at 2 p.m. EST/11 a.m. PST The results are in from a survey of more than 5,000 magazine app readers on how they consume, share and take action on magazine content in apps. Listen in as the key ﬁndings from Texterity’s 2011 BPA Worldwide-certiﬁed survey on the Mobile Magazine Reader are revealed. The latest in cross-platform publishing, readership patterns and mobile advertising will be discussed, plus hear real-world examples of how B2B, consumer, and association publishers are leveraging the iPad and mobile devices to become a go-to source for their audiences. Sponsored by: REGISTER TODAY AT: www.btobonline.com/mbwebinars 22 | Media Business | September 2011 | mediabusinessonline.com http://www.btobonline.com/mbwebinars http://www.btobonline.com/mbwebinars http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - September 2011

BtoB Media Business - September 2011
Table of Contents
Outsell report bodes well for b-to-b media
Companies plan for growth amid economic uncertainty
Dealmaking picks up, raising hopes of a comeback
Sales & Marketing
Events
Audience Development
Production
People
Benchmarks
How SourceMedia transformed its operations

BtoB Media Business - September 2011