Electronic Retailer - January 2012 - 10

INDUSTRY REPORTS
a European headquarters in Chalfont Grove in the United Kingdom. TVGoods has hired Ed Hall of Canis Media to build this satellite office and manage the growing international business that TVGoods has developed by doing commerce internationally with its many products. With the satellite office, the TVGoods team will be logistically closer to all of its partners, as well as one of our biggest distributors in the UK. Canis Media was founded in 2001 by Ed Hall and is a leading UK end-to-end TV channel launch and broadcast management business. The team at Canis Media has bought, sold, launched and managed more TV channels in the UK than any other company. TVGoods CEO Steve Rogai said, “This is a great stepping stone and a turning point for TVGoods. This is all part of our vision to distribute winning consumer products for global distribution.” Ed Hall of Canis Media stated, “I’m thrilled to join the TVGoods team. I’ve worked with Kevin (Harrington) on many occasions over the years with much success. I’m looking forward to be part of Kevin’s next great business success.” innovating as we cross over more and more general market clients into this lucrative DR segment,” stated Marcelino Miyares Jr., vice president of Mercury en español. Maramba, a 14-year veteran of Mercury Media, the largest privatelyowned, full-service direct response media agency in the country, joined the company in 1997 and quickly rose through the ranks to become Mercury’s director of response tracking. Maramba also currently serves on ERA’s Television Council.

Maramba Named Director of Operations for Mercury en español
SANTA MONICA, Calif. – Mercury Media recently announced the addition of Lucio Maramba to its Mercury en español division. As director of operations, Maramba will be responsible for call center management, digital integration and other key performance-centered functions. “To the extent that success in the Hispanic market is all about the back end, Lucio is uniquely qualified to help us maintain our leadership in the industry and our ability to keep

Repasch Joins ShopNBC as CMO
NEW YORK, N.Y. – ShopNBC recently announced the appointment of Annette Repasch, a multichannel retail veteran of 25 years, as the company’s chief merchandising officer. Repasch joined the company in May 2011 as vice president of softlines. In her new role, Repasch will oversee the company’s merchandising strategy and product development for all categories, including jewelry and watches, home and consumer electronics, beauty, health and fitness, and fashion and accessories. Repasch has more than two decades of industry experience in product development, new business development and brand building.

New Karlin+Pimsler Campaign Features Familiar Names
NEW YORK, N.Y. – Direct response creative agency Karlin+Pimsler has harnessed the power of Bill Gates, Charlie Sheen, Oprah, Donald Trump and even a U.S. president to endorse the cash advance services of Valley Trust. This humorous spot features regular people with celebrity names … all who have used Valley Trust’s services. “When Karlin+Pimsler presented the concept for the campaign, we immediately k new t hat t he spot would breakthrough and resonate with consumers,” said Mike Kevitch, COO of Valley Trust. “We live in a
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Electronic Retailer - January 2012

Table of Contents for the Digital Edition of Electronic Retailer - January 2012

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
SENSAtional Marketing
When Words Can Hurt
‘Because They Can’t Afford to Get Sick’
Guest Viewpoint
Guest Viewpoint
Inventor’s Corner
Legal
Payment Processing
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - January 2012 - cover1
Electronic Retailer - January 2012 - cover2
Electronic Retailer - January 2012 - 3
Electronic Retailer - January 2012 - 4
Electronic Retailer - January 2012 - 5
Electronic Retailer - January 2012 - 6
Electronic Retailer - January 2012 - Calendar of Events
Electronic Retailer - January 2012 - Your Association, Your Bottom Line
Electronic Retailer - January 2012 - Industry Reports
Electronic Retailer - January 2012 - 10
Electronic Retailer - January 2012 - 11
Electronic Retailer - January 2012 - FTC Forum
Electronic Retailer - January 2012 - 13
Electronic Retailer - January 2012 - eMarketer Research
Electronic Retailer - January 2012 - 15
Electronic Retailer - January 2012 - IMS Retail Rankings
Electronic Retailer - January 2012 - 17
Electronic Retailer - January 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - January 2012 - 19
Electronic Retailer - January 2012 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - January 2012 - 21
Electronic Retailer - January 2012 - SENSAtional Marketing
Electronic Retailer - January 2012 - 23
Electronic Retailer - January 2012 - 24
Electronic Retailer - January 2012 - 25
Electronic Retailer - January 2012 - When Words Can Hurt
Electronic Retailer - January 2012 - 27
Electronic Retailer - January 2012 - 28
Electronic Retailer - January 2012 - 29
Electronic Retailer - January 2012 - ‘Because They Can’t Afford to Get Sick’
Electronic Retailer - January 2012 - 31
Electronic Retailer - January 2012 - 32
Electronic Retailer - January 2012 - 33
Electronic Retailer - January 2012 - 34
Electronic Retailer - January 2012 - Guest Viewpoint
Electronic Retailer - January 2012 - 36
Electronic Retailer - January 2012 - Guest Viewpoint
Electronic Retailer - January 2012 - 38
Electronic Retailer - January 2012 - Inventor’s Corner
Electronic Retailer - January 2012 - Legal
Electronic Retailer - January 2012 - Payment Processing
Electronic Retailer - January 2012 - 42
Electronic Retailer - January 2012 - Member Spotlight
Electronic Retailer - January 2012 - 44
Electronic Retailer - January 2012 - 45
Electronic Retailer - January 2012 - Advertiser Spotlight
Electronic Retailer - January 2012 - Advertiser Index
Electronic Retailer - January 2012 - Classifieds
Electronic Retailer - January 2012 - 49
Electronic Retailer - January 2012 - Rick Petry
Electronic Retailer - January 2012 - cover3
Electronic Retailer - January 2012 - cover4
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