Electronic Retailer - January 2012 - 15

U.S. Marketers Who Have or Will Integrate Mobile into Their Non-Mobile or Cross-Platform Campaigns, May 2011 (% of total)
Don't know 5% Not applicable 3% Not applicable 2%

Yes 37% No 55%

Don't know 26% No 14%

Yes 58%

Have integrated mobile

Will integrate mobile

Source: Chief Marketer, “2011 Mobile Marketing Strategy,” June 13, 2011

Mobile Marketing Format that Led to a Purchase According to U.S. Smartphone Owners, June 2011 (% of respondents)
Email 56% Text message 41% Facebook 35% Shopping-related application (e.g., Amazon, eBay, Groupon) 32% Twitter 20% Phone 18% Location-based social networking (e.g., Facebook Places, foursquare, Gowalla) 15% Nonshopping-related application (e.g., games, news, weather) 11%

Note: ages 15+ who have completed a purchase as a direct result of a marketing message received on their smartphone; read as 35% of smartphone owners who made a purchase after receiving a mobile marketing message did so because of a marketing message on Facebook Source: ExactTarget, “Subscribers, Fans and Followers: Mobile Dependence Day,” June 29, 2011

Primary Concern When Using Mobile Apps According to U.S. Smartphone Users, February 2011 (% of respondents)
None 3%

Sharing 14%

Identity 19% Security 26%

Privacy 38%

Note: ages 18+ Source: TRUSTe, “Mobile Privacy: A User’s Perspective,” conducted by Harris Interactive, April 27, 2011

January 2012 | electronicRETAILER

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Electronic Retailer - January 2012

Table of Contents for the Digital Edition of Electronic Retailer - January 2012

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
SENSAtional Marketing
When Words Can Hurt
‘Because They Can’t Afford to Get Sick’
Guest Viewpoint
Guest Viewpoint
Inventor’s Corner
Legal
Payment Processing
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - January 2012 - cover1
Electronic Retailer - January 2012 - cover2
Electronic Retailer - January 2012 - 3
Electronic Retailer - January 2012 - 4
Electronic Retailer - January 2012 - 5
Electronic Retailer - January 2012 - 6
Electronic Retailer - January 2012 - Calendar of Events
Electronic Retailer - January 2012 - Your Association, Your Bottom Line
Electronic Retailer - January 2012 - Industry Reports
Electronic Retailer - January 2012 - 10
Electronic Retailer - January 2012 - 11
Electronic Retailer - January 2012 - FTC Forum
Electronic Retailer - January 2012 - 13
Electronic Retailer - January 2012 - eMarketer Research
Electronic Retailer - January 2012 - 15
Electronic Retailer - January 2012 - IMS Retail Rankings
Electronic Retailer - January 2012 - 17
Electronic Retailer - January 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - January 2012 - 19
Electronic Retailer - January 2012 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - January 2012 - 21
Electronic Retailer - January 2012 - SENSAtional Marketing
Electronic Retailer - January 2012 - 23
Electronic Retailer - January 2012 - 24
Electronic Retailer - January 2012 - 25
Electronic Retailer - January 2012 - When Words Can Hurt
Electronic Retailer - January 2012 - 27
Electronic Retailer - January 2012 - 28
Electronic Retailer - January 2012 - 29
Electronic Retailer - January 2012 - ‘Because They Can’t Afford to Get Sick’
Electronic Retailer - January 2012 - 31
Electronic Retailer - January 2012 - 32
Electronic Retailer - January 2012 - 33
Electronic Retailer - January 2012 - 34
Electronic Retailer - January 2012 - Guest Viewpoint
Electronic Retailer - January 2012 - 36
Electronic Retailer - January 2012 - Guest Viewpoint
Electronic Retailer - January 2012 - 38
Electronic Retailer - January 2012 - Inventor’s Corner
Electronic Retailer - January 2012 - Legal
Electronic Retailer - January 2012 - Payment Processing
Electronic Retailer - January 2012 - 42
Electronic Retailer - January 2012 - Member Spotlight
Electronic Retailer - January 2012 - 44
Electronic Retailer - January 2012 - 45
Electronic Retailer - January 2012 - Advertiser Spotlight
Electronic Retailer - January 2012 - Advertiser Index
Electronic Retailer - January 2012 - Classifieds
Electronic Retailer - January 2012 - 49
Electronic Retailer - January 2012 - Rick Petry
Electronic Retailer - January 2012 - cover3
Electronic Retailer - January 2012 - cover4
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