Electronic Retailer - January 2012 - 17

SPOT RANKING BY FREQUENCY FOR NOVEMBER 2011

SHORT-FORM PRODUCTS SOLD ON TV
Based solely on frequency of programs aired on national cable networks monitored. Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Product Proactiv Solution Ahh Bra Plaque Blast Flex Seal Pro-Form Ab Glider Slice-O-Matic eDiets Forever Lazy Mint Lipozene Kobalt Double Drive Tempur-Pedic Hoveround Pajama Jeans Shake Weight My Zone Pro-Form TDF One Second Needle Gray Away Grout Bully Select Comfort Sleep Number Celtrixa Orgreenic Bowflex Tread Climber Shed Pal Marketing Company Guthy-Renker Ahh Bra Telebrands Flex Seal ICON Health & Fitness Telebrands eDiets, Inc. Allstar Products Group Evolution Robotics Obesity Research Institute Kobalt Tempur-Pedic Hoveround Corp. Hampton Direct Fitness IQ Telebrands ICON Health & Fitness Telebrands Qbeauty Harvest Direct Select Comfort, Inc. Hydroxatone Telebrands Nautilus Telebrands Category Beauty Fashion Pet Products Household Health & Fitness Kitchen Health & Fitness Fashion Household Health & Fitness Household Household Personal Fashion Health & Fitness Comp. & Electronics Health & Fitness Crafts & Hobbies Beauty Household Household Beauty Household Health & Fitness Pet Products Price $19.95 $19.99 $10 $19.99 $14.95 $19.99 $0 $29.95 $199.99 $29.95 $19.98 $0 $0 $39.95 $39.90 $19.99 $0 $10 $19.99 $10 $0 $0 $19.99 $0 $19.95 S&H $0 $0 $6.99 $9.95 $0 $6.99 $0 $7.95 $0 $0 $0 $0 $0 $7.99 $9.95 $6.99 $0 $0 $13.98 $7.95 $0 $0 $6.99 $0 $7.95

© Copyright 2011 Infomercial Monitoring Service, Inc.™ All rights reserved. IMSTVOnline.com. Satellite 2, 810-812 Park Way, Philadelphia, PA 19008. Phone (610)-328-6902. Fax: (610)-328-6791. E-mail sam@imstv.com. IMS is a research and publishing company that tracks both long-form infomercials and short-form DRTV spots on national cable, broadcast and satellite networks. IMS Rankings are for November 2011. Rankings for each month are based on long-form infomercial media and short-form spot frequency of programs aired on networks monitored. IMS database and video library services involve all aspect of the DR industry. IMS provides weekly and monthly reports, rankings, verifications, evaluations, research, consulting, film and video production and post production. No part of any IMS reports may be reproduced or transmitted in any form electronic or mechanical, including photocopy, or any information storage and retrieval system without permission in writing from IMS. IMS is not responsible for any loss due to errors or omissions in information provided, or for any loss of service due to technical or other difficulties. Please visit IMSTVOnline.com for more information.

January 2012 | electronicRETAILER

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Electronic Retailer - January 2012

Table of Contents for the Digital Edition of Electronic Retailer - January 2012

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
SENSAtional Marketing
When Words Can Hurt
‘Because They Can’t Afford to Get Sick’
Guest Viewpoint
Guest Viewpoint
Inventor’s Corner
Legal
Payment Processing
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - January 2012 - cover1
Electronic Retailer - January 2012 - cover2
Electronic Retailer - January 2012 - 3
Electronic Retailer - January 2012 - 4
Electronic Retailer - January 2012 - 5
Electronic Retailer - January 2012 - 6
Electronic Retailer - January 2012 - Calendar of Events
Electronic Retailer - January 2012 - Your Association, Your Bottom Line
Electronic Retailer - January 2012 - Industry Reports
Electronic Retailer - January 2012 - 10
Electronic Retailer - January 2012 - 11
Electronic Retailer - January 2012 - FTC Forum
Electronic Retailer - January 2012 - 13
Electronic Retailer - January 2012 - eMarketer Research
Electronic Retailer - January 2012 - 15
Electronic Retailer - January 2012 - IMS Retail Rankings
Electronic Retailer - January 2012 - 17
Electronic Retailer - January 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - January 2012 - 19
Electronic Retailer - January 2012 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - January 2012 - 21
Electronic Retailer - January 2012 - SENSAtional Marketing
Electronic Retailer - January 2012 - 23
Electronic Retailer - January 2012 - 24
Electronic Retailer - January 2012 - 25
Electronic Retailer - January 2012 - When Words Can Hurt
Electronic Retailer - January 2012 - 27
Electronic Retailer - January 2012 - 28
Electronic Retailer - January 2012 - 29
Electronic Retailer - January 2012 - ‘Because They Can’t Afford to Get Sick’
Electronic Retailer - January 2012 - 31
Electronic Retailer - January 2012 - 32
Electronic Retailer - January 2012 - 33
Electronic Retailer - January 2012 - 34
Electronic Retailer - January 2012 - Guest Viewpoint
Electronic Retailer - January 2012 - 36
Electronic Retailer - January 2012 - Guest Viewpoint
Electronic Retailer - January 2012 - 38
Electronic Retailer - January 2012 - Inventor’s Corner
Electronic Retailer - January 2012 - Legal
Electronic Retailer - January 2012 - Payment Processing
Electronic Retailer - January 2012 - 42
Electronic Retailer - January 2012 - Member Spotlight
Electronic Retailer - January 2012 - 44
Electronic Retailer - January 2012 - 45
Electronic Retailer - January 2012 - Advertiser Spotlight
Electronic Retailer - January 2012 - Advertiser Index
Electronic Retailer - January 2012 - Classifieds
Electronic Retailer - January 2012 - 49
Electronic Retailer - January 2012 - Rick Petry
Electronic Retailer - January 2012 - cover3
Electronic Retailer - January 2012 - cover4
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