Vol. 9, No. 1 | January 2012 CONTENTS 22 Cover Photo by Brian Davis Adam Goldenberg, left, and Don Ressler founded Intelligent Beauty in 2006. tableof FEATURES 22 Cover Story SENSAtional Marketing Intelligent Beauty Inc. co-founders and co-CEOs Adam Goldenberg and Don Ressler talk about the success of SENSA and creating the ideal multichannel marketing formula. By Vitisia Paynich 26 When Words Can Hurt A Facebook rant by an unhappy customer or bad competitor review can have dire consequences for a product or company. That’s why online reputation management is an essential tool for any business looking to protect its brand. By Chris Rosica DEPARTMENTS 7 Calendar of Events Upcoming Industry Events January through April Industry Reports Views from the ERA New York Networking Reception Member Spotlight Advertiser Spotlight Highlighting This Month’s Advertisers Bulletin Board Marketing Maven Makes Top 25 Marketing and PR List Advertiser Index Classifieds RESEARCH 14 eMarketer Research Mobile Advertising and Marketing Goes Mainstream IMS Retail Rankings The Top 25 Shows and Spots Jordan Whitney’s Top Categories The Top 5 Shows and Spots and the Top 3 Categories Lockard & Wechsler’s Clearance & Price Index Index for 30, 60 and 120 Seconds 9 16 18 30 ‘Because They Can’t Afford to Get Sick’ Nutraceutical sales are healthy despite the recession as people hope that supplements will ward off doctor visits and substitute for expensive prescription drugs. But that’s not the only driver for this thriving market. By Jack Gordon 43 46 20 47 47 48 4 electronicRETAILER | January 2012