Electronic Retailer - January 2012 - 44

serving as payment processors to the direct response industry, direct response merchants themselves or working within the industry — the PowerPay Direct team comes straight from the direct response industry and is a proud to be an ERA member for more than four years. Where: Portland, Maine Web: www.powerpaydirect.biz Why ERA: “Joining the ERA member community, PowerPay Direct hopes to make new connections and strengthen existing relationships, offer our expertise and guidance to merchants and vendors, and continue to learn what other businesses have to offer in the dynamic industry of direct response.” – Alison Schmidt, Senior Account Manager

Who:

by providing a single point-of-entry to accept any form of payment. We serve the direct response industry with cardnot-present expertise, including a proprietary virtual terminal and payment gateway, a dynamic chargeback management system, tokenization and advanced fraud protection tools. Our international and scalable solutions work in congruence with the fluctuations of the direct response industry. A clientfirst mentality gives Meritus the ability to develop in-house solutions that can be customized to fit all business needs. Where: Santa Ana, Calif. Web: www.merituspayment.com Why ERA: “ERA brings the best of the industry together. ERA’s commitment to regulation and transparency in the industry mirrors our own dedication to honest business practices. Joining the membership has exceeded our expectations, and we hope to provide the same level of service and commitment to our clients.” – Alan Kleinman, Principal of Meritus Payment Solutions

What: eMedia Marketing has created powerful TV ad products called Cableblitz and media exposure packages that makes buying spot TV easy for agencies and marketers. In the past four years, eMedia has placed more than 30 million TV spots through its products that reach such audiences as news junkies, busy moms, homeowners and baby boomers, to name a few. The television exposure ranges from regional to national as spots run on national and regional cable TV, satellite, broadcast and digital, Telco TV and major airlines. eMedia was founded in 2003 by media and PR producer Beth Simonson Handler, who has launched national campaigns for members of Congress, celebrities and top DR and brand marketers. Where: Los Angeles, Calif. Web: www.emediamarketing.com Why ERA: “What would I do without you guys? Joining the ERA has been an incredible gift and has directly impacted our growth in so many ways. I am blown away by the support, ideas, direct access to the top players and being part of a stellar community of entrepreneurs.” – Beth Handler, President

Who:

Who:

What: Meritus Payment Solutions is the innovative leader in advanced global payment processing and exceeds expectations 44

What: a2b Fulfillment is a leader in order management, fulfillment and customer service on both D2C and B2B platforms. We help merchants streamline their operations and lower costs through greater efficiencies provided by our scale and advanced technology. Strategically located just outside of Atlanta, a2b reaches 80 percent of U.S. consumers within two days or less via regular ground service. This results in faster delivery and lower overall freight costs for a national shipping program. Additionally, we now can fulfill orders to your Canadian customers from our affiliate warehouse in Toronto, greatly reducing cost, improving tracking and simplifying customs clearance and duties. a2b also offers flexible storage solutions for both long and short-term programs. Our space is configured to accommodate pallet racking, bulk/high cube and bin locations. Where: Greensboro, Ga. Web: www.a2bf.com Why ERA: “The direct-to-consumer industry is a relationship business, and ERA creates the opportunity for us to meet and establish relationships with customers and vendor partners that we could not meet easily. Active participation on committees and councils further strengthens connections, provides additional insight and brings a great deal of personal satisfaction. ERA offers an array of educational, mentoring and marketing programs that have benefited us. “ – Ayal Latz, President

electronicRETAILER | January 2012



Electronic Retailer - January 2012

Table of Contents for the Digital Edition of Electronic Retailer - January 2012

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
SENSAtional Marketing
When Words Can Hurt
‘Because They Can’t Afford to Get Sick’
Guest Viewpoint
Guest Viewpoint
Inventor’s Corner
Legal
Payment Processing
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - January 2012 - cover1
Electronic Retailer - January 2012 - cover2
Electronic Retailer - January 2012 - 3
Electronic Retailer - January 2012 - 4
Electronic Retailer - January 2012 - 5
Electronic Retailer - January 2012 - 6
Electronic Retailer - January 2012 - Calendar of Events
Electronic Retailer - January 2012 - Your Association, Your Bottom Line
Electronic Retailer - January 2012 - Industry Reports
Electronic Retailer - January 2012 - 10
Electronic Retailer - January 2012 - 11
Electronic Retailer - January 2012 - FTC Forum
Electronic Retailer - January 2012 - 13
Electronic Retailer - January 2012 - eMarketer Research
Electronic Retailer - January 2012 - 15
Electronic Retailer - January 2012 - IMS Retail Rankings
Electronic Retailer - January 2012 - 17
Electronic Retailer - January 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - January 2012 - 19
Electronic Retailer - January 2012 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - January 2012 - 21
Electronic Retailer - January 2012 - SENSAtional Marketing
Electronic Retailer - January 2012 - 23
Electronic Retailer - January 2012 - 24
Electronic Retailer - January 2012 - 25
Electronic Retailer - January 2012 - When Words Can Hurt
Electronic Retailer - January 2012 - 27
Electronic Retailer - January 2012 - 28
Electronic Retailer - January 2012 - 29
Electronic Retailer - January 2012 - ‘Because They Can’t Afford to Get Sick’
Electronic Retailer - January 2012 - 31
Electronic Retailer - January 2012 - 32
Electronic Retailer - January 2012 - 33
Electronic Retailer - January 2012 - 34
Electronic Retailer - January 2012 - Guest Viewpoint
Electronic Retailer - January 2012 - 36
Electronic Retailer - January 2012 - Guest Viewpoint
Electronic Retailer - January 2012 - 38
Electronic Retailer - January 2012 - Inventor’s Corner
Electronic Retailer - January 2012 - Legal
Electronic Retailer - January 2012 - Payment Processing
Electronic Retailer - January 2012 - 42
Electronic Retailer - January 2012 - Member Spotlight
Electronic Retailer - January 2012 - 44
Electronic Retailer - January 2012 - 45
Electronic Retailer - January 2012 - Advertiser Spotlight
Electronic Retailer - January 2012 - Advertiser Index
Electronic Retailer - January 2012 - Classifieds
Electronic Retailer - January 2012 - 49
Electronic Retailer - January 2012 - Rick Petry
Electronic Retailer - January 2012 - cover3
Electronic Retailer - January 2012 - cover4
https://www.nxtbookmedia.com