District Administration - July/August 2011 - (Page 8)

D DistrictAdministration A SOLUTIONS FOR SCHOOL DISTRICT MANAGEMENT Editorial Director Joseph J. Hanson Publisher Daniel E. Kinnaman EDITORIAL JULY / AUGUST 2011 Volume 47 7 Editor in Chief Judy Faust Hartnett jhartnett@districtadministration.com Senior Editor Angela Pascopella apascopella@districtadministration.com Products Editor Kurt Eisele-Dyrli kdyrli@districtadministration.com Associate Editor Marion Herbert mherbert@districtadministration.com Editorial Intern Charlotte Adinolfi Copy Editors Don Parker-Burgard, Lynn Russo Whylly Contributing Writers Randall Collins, Alan Dessoff, Eamonn O’Donovan, Christopher Griffin, Susan McLester, Cathleen Norris, Scott Poland, Ron Schachter, Elliot Soloway, Gary S. Stager, Ken Trump ART Art Director Susan Rohal-Corbett srohalcorbett@promediagrp.com Art Production Coordinator and Designer Edie Hagendoorn I NT E R AC T I V E M E D I A / W E B D E V E LO P M E NT Are you worried that your existing SIS is not built for growth and will collapse when unanticipated expansion occurs? Introducing SIS express®, a state-of-the-art, comprehensive student information system that includes all of the features needed to manage your district. Chief Information Officer Stephanie Martinez smartinez@promediagrp.com Web Editor Judy Faust Hartnett jhartnett@districtadministration.com Web Seminar Director J.D. Solomon jdsolomon@promediagrp.com Interactive Designer and AV Production Brian Kelly Senior Web Project Manager Sharon A. Rieger Digital Media Coordinator Milton Medonca Web Advertising Production Georgia Langner ADVERTISING SALES Associate Publisher East Coast Sales Manager George Halo ghalo@districtadministration.com (609) 242-4294 Fax: (908) 765-0300 Midwest Sales Manager Katie Grzybowski kgrzybowski@districtadministration.com (203) 885-0193 Fax: (203) 842-4244 West Coast Sales Manager George Saroyan gsaroyan@districtadministration.com (951) 415-2423 Fax: (866) 382-3782 Event Sponsorship Matt Kinnaman mkinnaman@districtadministration.com (413) 358-4188 Fax: (203) 516-2391 Exhibit Sales and Guides & Directories Janice Sermonet jsermonet@promediagrp.com (678) 481-4666 Fax: (203) 663-0153 Executive Job Search Gloria Williams (203) 663-0101 gwilliams@promediagroup.com, www.DistrictAdministration.com/viewjob.aspx Ad Traffic Manager Rosetta Moore rmoore@promediagrp.com (203) 663-0102 Fax: (203) 663-0153 CUSTOM MEDIA For information regarding custom publishing, contact your sales manager or J.D. Solomon at jdsolomon@districtadministration.com M A R K E T I N G & A D M I N I S T R AT I O N Group Publisher Matt Kinnaman Director of Custom Media J.D. Solomon Director of Account Services Susan D. Charamut Marketing Coordinator Tara Honyotski Account Services Coordinator Lauren Doran Accounting Coordinator Sophia Mirra Circulation Coordinator Frances Cassone Executive Assistant Lilly Holman Operations Assistant Gloria Williams Collections Coordinator Elizabeth Portillo PROFESSIONAL MEDIA GROUP LLC Chairman and CEO Joseph J. Hanson President and Publisher Daniel E. Kinnaman Group Publisher Matt Kinnaman Chief Information Officer Stephanie Martinez Director of Finance, Operations and Human Resources Cindi Cirkus Director of Circulation and Production Dana Kubicko Director of Conferences and Trade Shows Ellen Boyer Editor in Chief Emeritus Odvard Egil Dyrli Publisher Emeritus Howard A. Reed REPRINTS/PERMISSIONS Reprints are available at a nominal cost. For more information contact Rosetta Moore at (203) 663-0102. SUBSCRIPTIONS SIS express ® provides a robust database that can easily accommodate any student enrollment, small or large, and enable your district to handle an increase in activity without ever impacting user performance. The powerful relational database scales without limitations as your district grows, while the open design allows for easy integration with legacy systems. marketing@centuryltd.com  800-852-2566 For more information, please contact: Send address changes to Fran Cassone, District Administration, 488 Main Ave., Norwalk, CT 06851 circulation@promediagrp.com SUBMISSIONS Send story ideas to editor in chief before sending unsolicited manuscripts. DISTRICT ADMINISTRATION assumes no liability for the return of unsolicited materials. HOW TO REACH US 488 Main Ave., Norwalk, CT 06851, Phone: (203) 663-0100, Fax: (203) 663-0149, Editorial Fax: (203) 663-0148 Web Site www.DistrictAdministration.com www.centuryltd.com 150 Airport Road Suite 1500 Lakewood, NJ 08701 8 July/August 2011 District Administration http://www.DistrictAdministration.com http://www.DistrictAdministration.com/viewjob.aspx http://www.centuryltd.com http://www.centuryltd.com http://www.DistrictAdministration.com

Table of Contents for the Digital Edition of District Administration - July/August 2011

District Administration - July/August 2011
Contents
From the Editor
News Update
Facilities News
Inside the Law
District Profile
Administrator Profile
The Social Media Dilemma
Is Year-Round Schooling on Track?
After 50 Years, Ethnic Studies Still Controversial
Finding the Right Purchasing Solution
Look, Listen, Learn
Research Center
Supervisor’s Opinion
Going Mobile
Superintendent’s Insight
Books
Product Focus
New Products
Online Edge

District Administration - July/August 2011

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