University Business - September 2011 - (Page 14)

Behind the news P E O P L E W AT C H University of California, san Diego ChanCellor Mary anne Fox has announced she will step down in June 2012 after nearly eight years of service. The 2010 recipient of the national Medal of science, Fox will return to the Department of Chemistry & Biochemistry to teach and conduct research. During Fox’s tenure, UC san Diego successfully completed a $1 billion-dollar capital campaign, celebrated the campus’ 50th anniversary, and expanded at an unprecedented pace to accommodate increasing numbers of students and a billion-dollar research enterprise. … effective august 1, a. John Bramley is now interim president of the University of vermont. a longstanding member of the UVM faculty, he has served as department chair of animal sciences, dean of the College of agriculture and life sciences, and provost and senior vice president of the university. In 2006, Bramley served as acting Mary Anne Fox president during President Daniel Mark Fogel’s illness, and from 2007 to 2011 he was president and Ceo of the Windham Foundation in Vermont. … as of august 29, ronald G. Cantor, former associate vice president and dean at Mohawk valley Community College (n.y.), is president of southern Maine Community College. In his previous position, he oversaw the administration, academics, and student affairs of a comprehensive branch campus. … University of Massachusetts amherst’s Chancellor robert C. holub has announced this will be his final year before stepping down from the post. … as of July 1, allen Clark is vice provost for academic resources at the University of north texas. … Marcelo Parravicini has been promoted to chief marketing officer and Michael statmore has been promoted to chief information officer at Post University (Conn.). … Jacqueline a. Travisano is senior vice president and chief operating officer at nova southeastern University (Fla.), effective september 1. … John Minaham stepped down as president of Western oregon University before the fall term. … Barbara a. stewart is vice president for administrative services and chief financial officer at Urbana University (ohio), effective august 1. … David C. Joyce has been selected as the new president of Brevard College (n.C.), to begin Jan. 1, 2012. … Charles h. house has been named chancellor of Cogswell Polytechnical College (Calif.). —K.D. U Mobile College searches Catching on? More than one-qUarter of teenage cell phone users have gone online with their devices, and online usage is greatest among students in households with less than $30,000 annual income, according to the Pew research Center’s Internet and american Life Project, released in 2010. While that’s based on 2009 data, a May 2011 Pew survey of american adults revealed that more than one-third own a smartphone, so it’s likely teen use has increased also. are prospective students using their mobile phones for the college search? the numbers are still small, according to research released this summer in the 2011 e-expectations report, “the online expectations of Prospective College Students and their Parents,” sponsored by noel-Levitz, omniUpdate (a CMS provider), and the national Center for College & University admissions. In the poll of 1,089 high school seniors, 14 percent reported having looked at a college site via a mobile device. But mobile development should still be a priority, the report notes. Mobile access of college websites is increasing monthly “by astronomical percentages,” says Stephanie geyer, associate vice president for web strategy services at noel-Levitz. “there is plenty of evidence that mobile is an essential new platform to be using well in recruitment marketing and overall communication efforts.” Campuses with many low-income students may want to make development a higher priority. as geyer says, other data sources about mobile use show it’s increasing significantly among minority populations. noel-Levitz advises having mobile sites (rather than just apps and interactive content), geyer says. they work regardless of device/platform and are faster to market, less expensive, and easier to update than apps. But be prepared to tailor to various key markets. a current student’s mobile site needs are quite different from those of a prospective undergrad or prospective graduate student, she notes. “the key resources current students want are distinct from those of the prospects.” Some good news: 93 percent of students who had browsed college websites on a mobile device reported having a good experience. their top desired tasks: Calculate college costs, calculate scholarships, schedule a visit, watch videos, and access social media assets. the full report is available at www.noellevitz.com /expectations2011. —Melissa Ezarik universitybusiness.com UC San Diego SOUND BITE Student loan policy has a liberal front end but ‘ draconian back end. —Deanne Loonin, director of Student LoanBorrower Assistance Project, National Consumer Law Center, at NASFAA National Conference ‘ 14 | September 2011 http://www.noellevitz.com/Expectations2011 http://www.noellevitz.com/Expectations2011 http://www.universitybusiness.com

Table of Contents for the Digital Edition of University Business - September 2011

University Business - September 2011
Contents
Editor's Note
College Index
Ad Index
Behind the News
Viewpoint
Financial Aid
Money Matters
Internet Technology
Shared Governance
Acknowledging Achievement
Looking Back
Spotlight on Procurement
EduComm 2011
End Note

University Business - September 2011