University Business - October 2011 - (Page 8)

E D I TO R ’ S N OT E New Look, New Functionality ISITORS TO THE UNIVERSITY BUSINESS website last month began seeing a redesigned site, built from the ground up to add more features and greater functionality. To give you an idea of what you’ll find on the new site, I turned to Stephanie Martinez, CIO of Professional Media Group, which publishes University Business. “The UB website was built using Drupal 7, an open-source content management system,” she says. “The Drupal CMS allows us to manage content more efficiently, and it is very scalable. New features can be added easily.” Drupal also enabled the long-planned site to be built in record time—just eight weeks before it was ready for launch, Martinez says. With the new CMS capabilities, UB editors will be able to post content throughout the day, so the site can be continually updated with news, special reports, blogs, and more. V All video will be coded in HTML5 so it will be viewable on mobile devices like the iPad and the upcoming Windows 8 tablet. Social Features The new University Business website will promote greater user interBetter Search action with social features, such as Facebook and Twitter sharing. The revamped website has enhanced indexing capabilities to make Forwarding an article or news item to your own followers is as easy content easier to find. “We’ve created ‘topic hubs’ for the hot top- as clicking a button. ics in higher education, and all our content from 2004 on is being There is even a user-enabled Events calendar to post higher ed reclassified according to these hubs,” says Martinez. “That includes events. “Registered users can also take advantage of our new job magazine content, blog posts, white pabank,” Martinez says. “Posting a job is free, pers, case studies, and more. We have a lot as is searching posted jobs. To take advanThe new CMS enables of content that we’ll be aggregating to the tage of those features, you just need to fill topic hubs in coming months, so you’ll be out a quick and easy registration form, or UB editors to post news seeing a lot more content available for each log in if you are a current UB website user.” throughout the day for a topic. Each hub will become a resource center for anyone interested in a particuCampus CFO continually updated site. lar topic. And, we’re expanding our RSS This issue of University Business also feaengagement, so users can keep tabs on the tures a preview of a new editorial content topics that interest them the most. Every major topic will have its section called “Campus CFO.” Scheduled for a full launch in Januown RSS feed.” ary 2012, Campus CFO will feature news, articles, and resources Rich media will also play a greater role in the new website, says specifically for higher education financial service professionals. We Martinez. “We’ll be able to embed video and slide shows and cre- welcome your ideas and input on our new content. ate user play lists and more.” The homepage features a continually changing list of articles from the latest issue of the magazine, and individual stories may include a changing slide show of images from the article. The site takes advantage of the growing presence of HTML5 technology (used by more than 60 percent of websites). Write to Tim Goral at tgoral@universitybusiness.com. Does your school have what it takes to be a Model of Efficiency? See page 61. 8 | Octoberr 2011 universitybusiness.com http://www.universitybusiness.com

Table of Contents for the Digital Edition of University Business - October 2011

University Business - October 2011
Contents
Editor's Note
College Index
Ad Index
Behind the News
Sense of Place
Viewpoint
Human Resources
Cloud Email
Tuition Setting
Campus CFO
Independent Outlook
End Note

University Business - October 2011