ABA Banking Journal - February 2008 - (Page 38) RETAIL BANKING money hunt I n recent years, core deposit gathering has been extremely competitive, especially so for community banks, which can’t necessarily resort to tactics like acquisition in order to grow. The fine art of making the balance sheet work won’t get any easier, either. Threat of recession and the consumer-hailing habits of large and foreign-owned banks will make finding cheap and stable funding ever more a game for the stalwart and innovative. On the Pulling in deposits: in competitive times, value proposition and execution counts Deposit growth— checking accounts, savings, money market funds, and CDs—has averaged from 5% to 6% in most markets annually since 2000 with a few dramatic blips up and down along the way, says Gordon J. Goetzmann, managing vice-president, First Manhattan Consulting Group, New York. On average, the typical mid-sized bank relies on wholesale funding for 10% of its balance sheet assets. By Lauren Bielski, senior editor Growth of core deposits is generally tied to rate of inflation, net new formation of households, and net business growth, Goetzmann points out, making for regional variation. Not all community banks are losers in their efforts to reach out to consumers and small businesses, as indicated in following regional scan: • Bank deposits in Atlanta, spurred by population growth, flowed mostly into de novo and community banks in 2005, although a recent article in the Atlantic Business Chronicle pointed out that banks of all sizes were stepping up efforts to attract funds between 2006 and 2007. • In Massachusetts, as reported in the Boston Globe in October 2007, Bank of America’s market share fell from 19.3% to 18.2%, and Citizens Bank of Massachusetts and Sovereign Bank also experienced market share declines as consumers looked for a more personal touch. • In Michigan, deposits grew just 1.3% in the year between June of 2006 and 2007 as reported in Business Review of Western Michigan. In that state, regional bank Huntington Bancshares, with 46 offices in 12 counties, was the second performer regionally, with $1.93 billion in deposits as compared to market share leader Fifth Third, which held $6.34 billion in deposits but has, at 117 offices, a much larger physical network. Still, Anat Bird, formerly with Wells Fargo and founder of SCB Forums, San Francisco, thinks that regional and community banks fail to get a fair share. And yet attracting deposits will be a necessary activity, says Bird, who notes that commercial and industrial lending is still outpacing deposit growth in most 38 FEBRUARY 2008/ABA BANKING JOURNAL www.ababj.com/subscribe.html ILLUSTRATION BY JAMES ENDICOTT/IMAGES.COM http://www.fmcg.com http://www.fmcg.com http://www.anatbird.com http://www.ababj.com/subscribe.html Table of Contents for the Digital Edition of ABA Banking Journal - February 2008 ABA Banking Journal - February 2008 Contents On ABABJ.COM: Have You Visited Our Brand-New Website? Editor's Column "That's Edutainment" Snapshot: Tier 1 Ratios Stable so Far 100th Anniversary: Then and Now ABA Resources ABA Chairman's Position Don't Despair Pass the Aspirin Cover Story: Socially Responsible Banking Profitably - Incoming America's Community Bankers Council Chairwoman, Dorothy Bridges Demonstrates the Way A True "Rags-to-Banker" Story Retail Banking: On the Money Hunt Community Bank Management: The Ugly Truth About Board Relations Does Core Really Matter? Security 2.0: Not Just a New Kettle of Phish A Personal Case of Mal-Serendipity DOD Credit Regs Demand Attention Mailbox Banker's Mart To Advertise/Index of Advertisers The Economy ABA Banking Journal - February 2008 http://www.nxtbook.com/naylor/BAKS/BAKS0515 http://www.nxtbook.com/naylor/BAKS/BAKS0415 http://www.nxtbook.com/naylor/BAKS/BAKS0315 http://www.nxtbook.com/naylor/BAKS2/BAKS1014 http://www.nxtbook.com/naylor/BAKS2/BAKS0914 http://www.nxtbook.com/naylor/BAKS2/BAKS0814 http://www.nxtbook.com/naylor/BAKS2/BAKS0714 http://www.nxtbook.com/naylor/BAKS2/BAKS0614 http://www.nxtbook.com/naylor/BAKS2/BAKS0514 http://www.nxtbook.com/naylor/BAKS2/BAKS0414 http://www.nxtbook.com/naylor/BAKS2/BAKS0314 http://www.nxtbook.com/naylor/BAKS2/BAKS0214 http://www.nxtbook.com/naylor/BAKS2/BAKS0114 http://www.nxtbook.com/naylor/BAKS2/BAKS1213 http://www.nxtbook.com/naylor/BAKS2/BAKS1113 http://www.nxtbook.com/naylor/BAKS2/BAKS1013 http://www.nxtbook.com/naylor/BAKS2/BAKS0913 http://www.nxtbook.com/naylor/BAKS2/BAKS0813 http://www.nxtbook.com/naylor/BAKS2/BAKS0713 http://www.nxtbook.com/naylor/BAKS2/BAKS0613 http://www.nxtbook.com/naylor/BAKS2/BAKS0513 http://www.nxtbook.com/naylor/BAKS2/BAKS0413 http://www.nxtbook.com/naylor/BAKS2/BAKS0313 http://www.nxtbook.com/naylor/BAKS2/BAKS0213 http://www.nxtbook.com/naylor/BAKS2/BAKS0113 http://www.nxtbook.com/naylor/BAKS2/BAKS1212 http://www.nxtbook.com/naylor/BAKS2/BAKS1112 http://www.nxtbook.com/naylor/BAKS2/BAKS1012 http://www.nxtbook.com/naylor/BAKS2/BAKS0912 http://www.nxtbook.com/naylor/BAKS2/BAKS0812 http://www.nxtbook.com/naylor/BAKS2/BAKS0712 http://www.nxtbook.com/naylor/BAKS2/BAKS0612 http://www.nxtbook.com/naylor/BAKS2/BAKS0512 http://www.nxtbook.com/naylor/BAKS2/BAKS0412 http://www.nxtbook.com/naylor/BAKS2/BAKS0312 http://www.nxtbook.com/naylor/BAKS2/BAKS0212 http://www.nxtbook.com/naylor/BAKS2/BAKS0112 http://www.nxtbook.com/naylor/BAKS2/BAKS1211 http://www.nxtbook.com/naylor/BAKS2/BAKS1111 http://www.nxtbook.com/naylor/BAKS2/BAKS1011 http://www.nxtbook.com/naylor/BAKS2/BAKS0911 http://www.nxtbook.com/naylor/BAKS2/BAKS0811 http://www.nxtbook.com/naylor/BAKS2/BAKS0711 http://www.nxtbook.com/naylor/BAKS2/BAKS0611 http://www.nxtbook.com/naylor/BAKS2/BAKS0511 http://www.nxtbook.com/naylor/BAKS2/BAKS0411 http://www.nxtbook.com/naylor/BAKS2/BAKS0311 http://www.nxtbook.com/naylor/BAKS2/BAKS0211 http://www.nxtbook.com/naylor/BAKS2/BAKS0111 http://www.nxtbook.com/naylor/BAKS2/BAKS1210 http://www.nxtbook.com/naylor/BAKS2/BAKS1110 http://www.nxtbook.com/naylor/BAKS2/BAKS1010 http://www.nxtbook.com/naylor/BAKS2/BAKS0910 http://www.nxtbook.com/naylor/BAKS2/BAKS0810 http://www.nxtbook.com/nxtbooks/sb/ababj0710 http://www.nxtbook.com/nxtbooks/sb/ababj0610 http://www.nxtbook.com/nxtbooks/sb/ababj0510 http://www.nxtbook.com/nxtbooks/sb/ababj0410 http://www.nxtbook.com/nxtbooks/sb/ababj0310 http://www.nxtbook.com/nxtbooks/sb/ababj0210 http://www.nxtbook.com/nxtbooks/sb/ababj0110 http://www.nxtbook.com/nxtbooks/sb/ababj1209 http://www.nxtbook.com/nxtbooks/sb/ababj1109 http://www.nxtbook.com/nxtbooks/sb/ababj1009 http://www.nxtbook.com/nxtbooks/sb/ababj0909 http://www.nxtbook.com/nxtbooks/sb/ababj0809 http://www.nxtbook.com/nxtbooks/sb/ababj0709 http://www.nxtbook.com/nxtbooks/sb/ababj0609 http://www.nxtbook.com/nxtbooks/sb/ababj0509 http://www.nxtbook.com/nxtbooks/sb/ababj0409 http://www.nxtbook.com/nxtbooks/sb/ababj0309 http://www.nxtbook.com/nxtbooks/sb/ababj0209 http://www.nxtbook.com/nxtbooks/sb/ababj0109 http://www.nxtbook.com/nxtbooks/sb/ababj1208 http://www.nxtbook.com/nxtbooks/sb/ababj1108 http://www.nxtbook.com/nxtbooks/sb/ababj1008 http://www.nxtbook.com/nxtbooks/sb/ababj0908 http://www.nxtbook.com/nxtbooks/sb/ababj0808 http://www.nxtbook.com/nxtbooks/sb/ababj0708 http://www.nxtbook.com/nxtbooks/sb/ababj0608 http://www.nxtbook.com/nxtbooks/sb/ababj0508 http://www.nxtbook.com/nxtbooks/sb/ababj0408 http://www.nxtbook.com/nxtbooks/sb/ababj0308 http://www.nxtbook.com/nxtbooks/sb/ababj0208 http://www.nxtbook.com/nxtbooks/sb/ababj-compsurv08 http://www.nxtbook.com/nxtbooks/sb/ababj0108 http://www.nxtbook.com/nxtbooks/sb/ababj1207 http://www.nxtbook.com/nxtbooks/sb/ababj1107 http://www.nxtbook.com/nxtbooks/sb/ababj1007 http://www.nxtbook.com/nxtbooks/sb/ababj0907 http://www.nxtbook.com/nxtbooks/sb/ababj0807 http://www.nxtbook.com/nxtbooks/sb/ababj0707 http://www.nxtbook.com/nxtbooks/sb/ababj0607 http://www.nxtbook.com/nxtbooks/sb/ababj-jackhenry http://www.nxtbook.com/nxtbooks/sb/ababj0507 http://www.nxtbook.com/nxtbooks/sb/ababj0407 http://www.nxtbook.com/nxtbooks/sb/ababj0307 http://www.nxtbook.com/nxtbooks/sb/ababj-compsurv07 http://www.nxtbook.com/nxtbooks/sb/ababj0207 http://www.nxtbook.com/nxtbooks/sb/ababj0107 http://www.nxtbook.com/nxtbooks/sb/ababj1206 http://www.nxtbook.com/nxtbooks/sb/ababjcompsurv2006 http://www.nxtbookMEDIA.com
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