ABA Banking Journal - April 2007 - (Page 22) Community Banking COVER STORY Pass the Aspirin: Still have a secretary er, “admin”? How has the job changed? 26 After the buzz, banks fine-tune RDC Actually, there is still plenty of buzz about remote deposit capture. But the devil is in the details of pricing, selling, and security latte Valley Livestock, an auction market in Gering, Neb., sits 450 miles from the nearest branch of its bank, First Dakota National Bank. It would mean a seven- or eighthour drive to make the regular deposit of checks from the auctions, not something anyone would want to do, even if gas didn’t cost what it does these days. And, of course, owners Jerry and Sally Weekes didn’t do any such thing. Instead, “they had been overnighting checks by UPS,” says banker Shelly Eilers, senior deposit officer at $650.1 million-assets First Dakota. “This was costing them more than $80 a week, and it was also delaying getting their funds into the bank and available for their use.” Note that Eilers said, “had been.” In March 2006 First Dakota launched remote deposit capture service, and Platte Valley Livestock was one of its beta sites. Now the firm is saving courier costs and getting its hands on its proceeds far more quickly. Not every one of the 20 or so remote deposit capture signups that First Dakota has seen in its first year are situated quite so far from the Yankton, S.D., bank. But in farm country “down the road” means something different from the same words in cities and suburbs. Hence First Dakota, which uses the Jack Henry ProfitStars RDC package, has found other banks offering competing remote capture products too. One strong competitor is another community bank, while another is Wells Fargo. And remote capture may take First Dakota further, itself, than it has gone before for deposit relationships. The bank has served South Dakota, northeast Nebraska, northwest Iowa, and southwest Minnesota for many years, but now its influence could grow. “I see a whole lot more opportunity,” says Eilers, “because this gives us the ability to bank somebody out of our area—like in California.” By Steve Cocheo, executive editor P This ambition is not unreasonable at all in a time when a bank’s “branch” can be as close as a scanner on a desktop. Complete customer review is done For a taste of remote capture in a more suburban market, take the experience of First Bank of Baldwin, a $120 million-assets institution about 30 minutes away from Minneapolis-Saint Paul, Minn. The bank launched its remote capture effort in late 2005, using Goldleaf Technologies’ web-based approach to the service. The bank has a significant number of business customers whose operations include out-of-area and out-of-state satellite offices. Many have banking relationships in their locales—relationships that remote capture suddenly puts into play. Such firms include interstate trucking and commercial construction firms. Like many community banks that have adopted remote capture technology for their business customers, First Bank went about things conservatively, according to Robert Wurtzel, assistant vice-president and chief operations officer. “The complete relationship of the customer is reviewed,” says Wurtzel. “The customer needs to be creditworthy and have enough deposits to cover any returns.” Initially, thinking that time spent on driving to the bank was a major savings to promote, Wurtzel says the bank aimed at customers who were 15 miles or more away from headquarters. In time, however, the bank realized that even closer customers were potential candidates for remote capture, and pulled in its “circle” to a one-mile distance from the bank. Furthermore, while originally only check-intensive customers were targeted, the bank found interest strong even among cash-intensive customers. So now it reaches out to key prospects among them, while 22 APRIL 2007/ABA BANKING JOURNAL www.ababj.com/subscribe.html http://www.firstdakota.com http://www.firstdakota.com https://www.firstbankbaldwin.com http://www.pbizinc.com http://www.manageforperformance.com http://www.ababj.com/subscribe.html Table of Contents for the Digital Edition of ABA Banking Journal - April 2007 Contents Editor's Column ABA NCCB Recap There But For The Grace Of God Leaders Asses Progress On Three Key Issues Snapshot: Noninterest Income Has Peaked For Now What To Tell Those Pesky Investors Sleight Of Mind ABA Resources ABA Chairman's Position After The Buzz, Banks Fine-Tune RDC Community Banking: Pass The Aspirin Tough Sell Why This Core Solution? They Had Their Reasons On the Job Parsing The Meaning Of Web 2.0 Security Is Still A Study Of The Basics Don't Let Flood Rule Enforcement Soak You Compliance Mailbox The Economy ABA Banking Journal - April 2007 http://www.nxtbook.com/naylor/BAKS/BAKS0515 http://www.nxtbook.com/naylor/BAKS/BAKS0415 http://www.nxtbook.com/naylor/BAKS/BAKS0315 http://www.nxtbook.com/naylor/BAKS2/BAKS1014 http://www.nxtbook.com/naylor/BAKS2/BAKS0914 http://www.nxtbook.com/naylor/BAKS2/BAKS0814 http://www.nxtbook.com/naylor/BAKS2/BAKS0714 http://www.nxtbook.com/naylor/BAKS2/BAKS0614 http://www.nxtbook.com/naylor/BAKS2/BAKS0514 http://www.nxtbook.com/naylor/BAKS2/BAKS0414 http://www.nxtbook.com/naylor/BAKS2/BAKS0314 http://www.nxtbook.com/naylor/BAKS2/BAKS0214 http://www.nxtbook.com/naylor/BAKS2/BAKS0114 http://www.nxtbook.com/naylor/BAKS2/BAKS1213 http://www.nxtbook.com/naylor/BAKS2/BAKS1113 http://www.nxtbook.com/naylor/BAKS2/BAKS1013 http://www.nxtbook.com/naylor/BAKS2/BAKS0913 http://www.nxtbook.com/naylor/BAKS2/BAKS0813 http://www.nxtbook.com/naylor/BAKS2/BAKS0713 http://www.nxtbook.com/naylor/BAKS2/BAKS0613 http://www.nxtbook.com/naylor/BAKS2/BAKS0513 http://www.nxtbook.com/naylor/BAKS2/BAKS0413 http://www.nxtbook.com/naylor/BAKS2/BAKS0313 http://www.nxtbook.com/naylor/BAKS2/BAKS0213 http://www.nxtbook.com/naylor/BAKS2/BAKS0113 http://www.nxtbook.com/naylor/BAKS2/BAKS1212 http://www.nxtbook.com/naylor/BAKS2/BAKS1112 http://www.nxtbook.com/naylor/BAKS2/BAKS1012 http://www.nxtbook.com/naylor/BAKS2/BAKS0912 http://www.nxtbook.com/naylor/BAKS2/BAKS0812 http://www.nxtbook.com/naylor/BAKS2/BAKS0712 http://www.nxtbook.com/naylor/BAKS2/BAKS0612 http://www.nxtbook.com/naylor/BAKS2/BAKS0512 http://www.nxtbook.com/naylor/BAKS2/BAKS0412 http://www.nxtbook.com/naylor/BAKS2/BAKS0312 http://www.nxtbook.com/naylor/BAKS2/BAKS0212 http://www.nxtbook.com/naylor/BAKS2/BAKS0112 http://www.nxtbook.com/naylor/BAKS2/BAKS1211 http://www.nxtbook.com/naylor/BAKS2/BAKS1111 http://www.nxtbook.com/naylor/BAKS2/BAKS1011 http://www.nxtbook.com/naylor/BAKS2/BAKS0911 http://www.nxtbook.com/naylor/BAKS2/BAKS0811 http://www.nxtbook.com/naylor/BAKS2/BAKS0711 http://www.nxtbook.com/naylor/BAKS2/BAKS0611 http://www.nxtbook.com/naylor/BAKS2/BAKS0511 http://www.nxtbook.com/naylor/BAKS2/BAKS0411 http://www.nxtbook.com/naylor/BAKS2/BAKS0311 http://www.nxtbook.com/naylor/BAKS2/BAKS0211 http://www.nxtbook.com/naylor/BAKS2/BAKS0111 http://www.nxtbook.com/naylor/BAKS2/BAKS1210 http://www.nxtbook.com/naylor/BAKS2/BAKS1110 http://www.nxtbook.com/naylor/BAKS2/BAKS1010 http://www.nxtbook.com/naylor/BAKS2/BAKS0910 http://www.nxtbook.com/naylor/BAKS2/BAKS0810 http://www.nxtbook.com/nxtbooks/sb/ababj0710 http://www.nxtbook.com/nxtbooks/sb/ababj0610 http://www.nxtbook.com/nxtbooks/sb/ababj0510 http://www.nxtbook.com/nxtbooks/sb/ababj0410 http://www.nxtbook.com/nxtbooks/sb/ababj0310 http://www.nxtbook.com/nxtbooks/sb/ababj0210 http://www.nxtbook.com/nxtbooks/sb/ababj0110 http://www.nxtbook.com/nxtbooks/sb/ababj1209 http://www.nxtbook.com/nxtbooks/sb/ababj1109 http://www.nxtbook.com/nxtbooks/sb/ababj1009 http://www.nxtbook.com/nxtbooks/sb/ababj0909 http://www.nxtbook.com/nxtbooks/sb/ababj0809 http://www.nxtbook.com/nxtbooks/sb/ababj0709 http://www.nxtbook.com/nxtbooks/sb/ababj0609 http://www.nxtbook.com/nxtbooks/sb/ababj0509 http://www.nxtbook.com/nxtbooks/sb/ababj0409 http://www.nxtbook.com/nxtbooks/sb/ababj0309 http://www.nxtbook.com/nxtbooks/sb/ababj0209 http://www.nxtbook.com/nxtbooks/sb/ababj0109 http://www.nxtbook.com/nxtbooks/sb/ababj1208 http://www.nxtbook.com/nxtbooks/sb/ababj1108 http://www.nxtbook.com/nxtbooks/sb/ababj1008 http://www.nxtbook.com/nxtbooks/sb/ababj0908 http://www.nxtbook.com/nxtbooks/sb/ababj0808 http://www.nxtbook.com/nxtbooks/sb/ababj0708 http://www.nxtbook.com/nxtbooks/sb/ababj0608 http://www.nxtbook.com/nxtbooks/sb/ababj0508 http://www.nxtbook.com/nxtbooks/sb/ababj0408 http://www.nxtbook.com/nxtbooks/sb/ababj0308 http://www.nxtbook.com/nxtbooks/sb/ababj0208 http://www.nxtbook.com/nxtbooks/sb/ababj-compsurv08 http://www.nxtbook.com/nxtbooks/sb/ababj0108 http://www.nxtbook.com/nxtbooks/sb/ababj1207 http://www.nxtbook.com/nxtbooks/sb/ababj1107 http://www.nxtbook.com/nxtbooks/sb/ababj1007 http://www.nxtbook.com/nxtbooks/sb/ababj0907 http://www.nxtbook.com/nxtbooks/sb/ababj0807 http://www.nxtbook.com/nxtbooks/sb/ababj0707 http://www.nxtbook.com/nxtbooks/sb/ababj0607 http://www.nxtbook.com/nxtbooks/sb/ababj-jackhenry http://www.nxtbook.com/nxtbooks/sb/ababj0507 http://www.nxtbook.com/nxtbooks/sb/ababj0407 http://www.nxtbook.com/nxtbooks/sb/ababj0307 http://www.nxtbook.com/nxtbooks/sb/ababj-compsurv07 http://www.nxtbook.com/nxtbooks/sb/ababj0207 http://www.nxtbook.com/nxtbooks/sb/ababj0107 http://www.nxtbook.com/nxtbooks/sb/ababj1206 http://www.nxtbook.com/nxtbooks/sb/ababjcompsurv2006 http://www.nxtbookMEDIA.com
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