Recommend December 2011 - (Page 98)

twice the celebration for rca Best Resort/Hotel Chain in Mexico 15th annual AMRESORTS winner sarah muñoz FOR AWARDS PIECES rca 15th annual readers’ choice awards winner “AMResorts values the travel agent community as proven by their investment in providing agents access to educational resources and attractive incentives and discounts, and I encourage all agents to explore these resources and opportunities.” Alex Zozaya, CEO & President, AMResorts T The company who launched the Unlimited concept and tweaked the face of all-inclusives in the industry is celebrating both a ﬁrst-time win as Best Resort/Hotel Chain in Mexico in our Readers’ Choice Awards and a 10-year anniversary. Although the former is not surprising, the latter is remarkable. In just one decade, AMResorts has grown exponentially to conquer Mexico and the Caribbean with nothing more than 26 resorts, 9,943 rooms and a bevy of accolades. Speaking to its Recommend win, Alex Zozaya, AMResorts’ CEO and president, explains why the company is foremost on so many travelers’ and agents’ minds. “AMResorts provides a luxury all-inclusive product which matches guests’ needs and expectations by focusing on service, quality and experience as industry and guests recognized by our many award-winning properties.” The company, he adds, “is proudly celebrating 10 years of reinventing the vacation experience with its ﬁve brands and Endless Privileges, Unlimited-Luxury and Unlimited-Fun getaway concepts, offering guests a new and better way to have it all in desirable locations.” Despite its healthy growth spurt, the company that launched the Sunscape, Secrets, Dreams, Now, and Zöetry brands is still not done. This year, it opened several properties in Mexico, including Secrets Huatulco Resort & Spa and Sunscape Dorado Paciﬁco Ixtapa, which reintroduced the Sunscape Resorts & Spas brand. Next year, Mexico will welcome Secrets Vallarta Bay and Now Amber Puerto Vallarta, both set to open in April and bringing these brands to the destination for the ﬁrst time, and Secrets The Vine Cancun, which will debut in July. By 2013, AMResorts is anticipating a portfolio of 34 resorts—including the $400 million Gems of Cap Cana, which consists of four new properties in the Dominican Re- public in 2013—and a ﬁrst-time presence in Costa Rica, among other destinations. Despite its popularity with young, old and in-between, the company’s loyalty to agents is an integral part of its “master plan.” “AMResorts values the travel agent community as proven by their investment in providing agents access to educational resources and attractive incentives and discounts, and I encourage all agents to explore these resources and opportunities,” Zozaya explains. The company’s Enhanced Master Agent program, for instance, helps agents get educated about the brand and be better equipped to sell it. “Master Agents also receive a ‘Master Agent ID,’ which grants them direct access to reduced rates and provides incentives for agents to see the property ﬁrst hand. “The recently revamped AMRagents.com website is another great resource center for agents,” he continues. “The easy-to-use platform provides direct access to virtual tours, downloadable brochures, commercials and wedding guides designed to help them quickly identify the property that best ﬁts their clients’ needs. Agents also can virtually meet their sales team, earn recognition, track their bookings, receive leads and access webinars on-demand.” There’s also the recently launched AMRAgents Facebook fan page, another platform for travel professionals to share ﬁrst-person insight about AMResorts’ brands and properties. l contact information AMResorts: amresorts.com/amragents.net 98 december 2011 recommend.com http://www.AMRagents.com http://www.amresorts.com/amragents.net http://www.recommend.com

Table of Contents for the Digital Edition of Recommend December 2011

Sabre Travel Network
Rail Europe & Hertz Rental Car
Southwest Airlines & Delta Air Lines
Florida
Hawaii
France & Italy
Tahiti
Thailand
China
Cancun
Riviera Maya
Costa Rica
Jamaica
Aruba Certified Expert Specialist Program
Saint Lucia
South Africa
Israel
Isram
Abercrombie & Kent
Globus
Goway Travel
Travel Impressions
Avanti Destinations
GOGO Worldwide Vacations
Apple Vacations
Tauck
Marriott International
Starwood Hotels & Resorts
Four Seasons Hotels & Resorts
Sandals & Beaches Resorts
AMResorts
Best Western International
Cruising to the Top

Recommend December 2011